Course Details

This course is appropriate for a wide range of professionals but not limited to:

• Product Managers
• Innovation Managers
• Digital Transformation Managers
• Business Development Managers
• Product Owners
• Strategy Managers

• Expert-led sessions with dynamic visual aids
• Comprehensive course manual to support practical application and reinforcement
• Interactive discussions addressing participants’ real-world projects and challenges
• Insightful case studies and proven best practices to enhance learning

By the end of this course, participants should be able to:

• Develop product strategies aligned with business objectives and market needs.
• Apply customer discovery and validation techniques to reduce product risk.
• Create and manage effective product roadmaps and innovation portfolios.
• Utilize agile and lean methodologies to accelerate product delivery.
• Measure product performance using relevant business and customer metrics.
• Lead digital innovation initiatives that drive growth and competitive advantage.

DAY 1

Product Management Foundations

• Modern product management principles
• Product lifecycle management
• Understanding customer needs and market dynamics
• Product vision and value proposition design
• Stakeholder management fundamentals
  
   

DAY 2

Customer-Centric Product Development

• Customer research and market analysis
• User personas and customer journey mapping
• Design thinking methodologies
• Product discovery techniques
• Opportunity identification and validation

DAY 3

Digital Innovation Strategy

• Innovation frameworks and models
• Digital business models
• Emerging technologies and market disruption
• Building innovation pipelines
• Strategic product portfolio management

DAY 4

Agile Product Delivery

• Agile product management practices
• Product backlog creation and prioritization
• Roadmap planning and execution
• Cross-functional team collaboration
• Product launch preparation

DAY 5

Product Growth & Performance Management

• Product analytics and KPIs
• Data-driven decision-making
• Growth strategies and scaling products
• Continuous improvement and optimization
• Capstone case study and action planning