Course Details

This course is appropriate for a wide range of professionals but not limited to:

• Marketing Directors and Managers
• Digital Marketing Specialists
• Brand and Innovation Teams
• Business Strategists and Planners
• Creative and Content Leads

• Expert-led sessions with dynamic visual aids
• Comprehensive course manual to support practical application and reinforcement
• Interactive discussions addressing participants’ real-world projects and challenges
• Insightful case studies and proven best practices to enhance learning

By the end of this course, participants will be able to:

• Identify and categorize key global and local marketing trends influencing consumer behavior.
• Analyze the impact of AI, automation, and immersive technologies on marketing operations.
• Develop strategies to navigate the "cookieless future" and evolving data privacy regulations.
• Master new content formats, including short-form video and live commerce.
• Evaluate new social and digital platforms for strategic fit and audience reach.
• Create a roadmap for adapting existing marketing strategies to incorporate emerging trends.

DAY 1

Introduction to Trend Spotting and Digital Shifts

• Welcome and introduction
• Pre-test
• The anatomy of a Marketing Trend vs. a fleeting fad
• Analyzing the impact of rapid digital transformation on consumer expectations
• The shift to experience marketing and hyper-personalization
• Methodologies for continuous market intelligence and environmental scanning

DAY 2

Technology Integration Trends (AI & Automation)

• The application of Artificial Intelligence (AI) in content generation, targeting, and analytics
• Marketing automation platforms and their role in scaling personalization
• Understanding the rise of conversational marketing (chatbots, voice commerce)
• Exploring Augmented Reality (AR) and Virtual Reality (VR) in customer engagement
• Tools and technologies for future-proofing the MarTech stack

DAY 3

Content, Commerce, and Channel Trends

• The dominance of Short-Form and Vertical Video Content (e.g., Reels, TikTok)
• Strategies for effective Live Commerce and social shopping
• Advanced Influencer Marketing trends (micro-influencers, authenticity, long-term partnerships)
• The evolution of search: Voice, visual, and semantic search
• Building effective omnichannel strategies

DAY 4

Data Privacy, Ethics, and Trust

• The impact of global data regulations (GDPR, CCPA) on marketing practices
• Preparing for the Cookieless Future: First-party and zero-party data strategies
• Ethical considerations in AI and personalized targeting
• Building brand trust and transparency in data handling
• Developing customer data platforms (CDPs) for unified data management

DAY 5

Strategy Adaptation and Action Planning

• Prioritizing trends for strategic adoption based on business goals
• Allocating resources and budgeting for trend-driven innovation
• Developing an agile framework for continuous trend integration
• Review of participant trend analysis presentations
• Post-test
• Certificate ceremony