Course Details
This 5-day course provides a comprehensive foundation in developing, implementing, and evaluating effective Marketing Strategies that drive sustainable business growth. Participants will gain mastery in market analysis, segmentation, target audience selection, and effective brand positioning to secure a competitive advantage. The program blends classical marketing theory with modern digital applications, equipping participants with the planning skills needed to translate market insights into high-impact, measurable marketing programs.
DATE | VENUE | FEE |
16 - 20 Nov 2026 | Madrid, Spain | $ 4500 |
This course is appropriate for a wide range of professionals but not limited to:
- Marketing Managers and Strategists
- Brand and Product Managers
- Business Development Professionals
- Executives responsible for market entry and growth
- Entrepreneurs and Small Business Owners
- Expert-led sessions with dynamic visual aids
- Comprehensive course manual to support practical application and reinforcement
- Interactive discussions addressing participants’ real-world projects and challenges
- Insightful case studies and proven best practices to enhance learning
By the end of this course, participants will be able to:
- Conduct in-depth market analysis using tools like PESTEL and SWOT to identify opportunities.
- Master the principles of Segmentation, Targeting, and Positioning (STP) in diverse markets.
- Develop cohesive marketing plans that align the 4Ps (Product, Price, Place, Promotion) with strategic goals.
- Formulate a compelling value proposition that clearly differentiates the brand from competitors.
- Implement Integrated Marketing Communications (IMC) to ensure consistent brand messaging.
- Evaluate marketing effectiveness using core KPIs and metrics to measure ROI.
DAY 1
Strategic Foundations and Market Analysis
- Welcome and introduction
- Pre-test
- Defining marketing strategy: Role, scope, and strategic alignment
- Analyzing the external environment: Market forces, trends, and competitive dynamics
- Conducting SWOT and PESTEL analysis for strategic planning
- The concept of sustainable competitive advantage
DAY 2
Market Segmentation, Targeting, and Positioning (STP)
- Methods for B2B and B2C market segmentation (demographic, behavioral, psychographic)
- Evaluating segment attractiveness and selecting target markets
- Developing strong, differentiated Positioning statements
- Value proposition design and mapping customer perceived value
- Analyzing competitor positioning and response strategies
DAY 3
Strategic Marketing Mix (4Ps/7Ps)
- Product Strategy: Product life cycle management, branding, and innovation
- Pricing Strategy: Cost-plus, value-based, and competitive pricing models
- Place Strategy: Channel design, distribution models, and omnichannel considerations
- Promotion Strategy: Overview of advertising, sales promotion, digital, and PR
- Applying the extended 7Ps for service industries
DAY 4
Strategy Implementation and Control
- Developing the comprehensive marketing plan document and annual tactical calendar
- Budgeting, resource allocation, and achieving cross-functional alignment
- Principles of Integrated Marketing Communications (IMC)
- Establishing performance metrics (KPIs) and control systems
- Managing marketing risks and developing contingency plans
DAY 5
Evaluation and Future
- Measuring Marketing ROI (Return on Investment) and evaluating campaign effectiveness
- Utilizing marketing dashboards and analytics for decision-making
- Ethical marketing, social responsibility, and future-proofing the strategy
- Review of participant strategy application exercises
- Post-test
- Certificate ceremony
Course Code
SM-109
Start date
2026-11-16
End date
2026-11-20
Duration
5 days
Fees
$ 4500
Category
Sales and Marketing
City
Madrid, Spain
Language
English
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