Course Details

- COURSE OVERVIEW

This 5-day course provides a comprehensive foundation in developing, implementing, and evaluating effective Marketing Strategies that drive sustainable business growth. Participants will gain mastery in market analysis, segmentation, target audience selection, and effective brand positioning to secure a competitive advantage. The program blends classical marketing theory with modern digital applications, equipping participants with the planning skills needed to translate market insights into high-impact, measurable marketing programs.


+ SCHEDULE
DATEVENUEFEE
16 - 20 Nov 2026Madrid, Spain$ 4500

+ WHO SHOULD ATTEND?

This course is appropriate for a wide range of professionals but not limited to:

  • Marketing Managers and Strategists
  • Brand and Product Managers
  • Business Development Professionals
  • Executives responsible for market entry and growth
  • Entrepreneurs and Small Business Owners

+ TRAINING METHODOLOGY
  • Expert-led sessions with dynamic visual aids
  • Comprehensive course manual to support practical application and reinforcement
  • Interactive discussions addressing participants’ real-world projects and challenges
  • Insightful case studies and proven best practices to enhance learning

+ LEARNING OBJECTIVES

By the end of this course, participants will be able to:

  • Conduct in-depth market analysis using tools like PESTEL and SWOT to identify opportunities.
  • Master the principles of Segmentation, Targeting, and Positioning (STP) in diverse markets.
  • Develop cohesive marketing plans that align the 4Ps (Product, Price, Place, Promotion) with strategic goals.
  • Formulate a compelling value proposition that clearly differentiates the brand from competitors.
  • Implement Integrated Marketing Communications (IMC) to ensure consistent brand messaging.
  • Evaluate marketing effectiveness using core KPIs and metrics to measure ROI.

+ COURSE OUTLINE

DAY 1

Strategic Foundations and Market Analysis

  • Welcome and introduction
  • Pre-test
  • Defining marketing strategy: Role, scope, and strategic alignment
  • Analyzing the external environment: Market forces, trends, and competitive dynamics
  • Conducting SWOT and PESTEL analysis for strategic planning
  • The concept of sustainable competitive advantage

 

DAY 2

Market Segmentation, Targeting, and Positioning (STP)

  • Methods for B2B and B2C market segmentation (demographic, behavioral, psychographic)
  • Evaluating segment attractiveness and selecting target markets
  • Developing strong, differentiated Positioning statements
  • Value proposition design and mapping customer perceived value
  • Analyzing competitor positioning and response strategies

 

DAY 3

Strategic Marketing Mix (4Ps/7Ps)

  • Product Strategy: Product life cycle management, branding, and innovation
  • Pricing Strategy: Cost-plus, value-based, and competitive pricing models
  • Place Strategy: Channel design, distribution models, and omnichannel considerations
  • Promotion Strategy: Overview of advertising, sales promotion, digital, and PR
  • Applying the extended 7Ps for service industries

 

DAY 4

Strategy Implementation and Control

  • Developing the comprehensive marketing plan document and annual tactical calendar
  • Budgeting, resource allocation, and achieving cross-functional alignment
  • Principles of Integrated Marketing Communications (IMC)
  • Establishing performance metrics (KPIs) and control systems
  • Managing marketing risks and developing contingency plans

 

DAY 5

Evaluation and Future

  • Measuring Marketing ROI (Return on Investment) and evaluating campaign effectiveness
  • Utilizing marketing dashboards and analytics for decision-making
  • Ethical marketing, social responsibility, and future-proofing the strategy
  • Review of participant strategy application exercises
  • Post-test
  • Certificate ceremony

Course Code

SM-109

Start date

2026-11-16

End date

2026-11-20

Duration

5 days

Fees

$ 4500

Category

Sales and Marketing

City

Madrid, Spain

Language

English

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