Course Details

- COURSE OVERVIEW

This interactive training course equips participants with the latest strategies and practical tools for effective social media marketing. It focuses on how to plan, implement, and optimize social media campaigns across major platforms such as Facebook, Instagram, LinkedIn, X, TikTok, and YouTube. Participants will learn how to build strong brand presence, create engaging content, utilize analytics for performance tracking, and leverage paid advertising to achieve measurable business objectives.


+ SCHEDULE
DATEVENUEFEE
14 - 18 Sep 2026Amsterdam, Netherlands$ 4500

+ WHO SHOULD ATTEND?

This course is appropriate for a wide range of professionals but not limited to:

  • Marketing, branding, and communication professionals
  • Social media managers and content creators
  • Entrepreneurs and business owners
  • Public relations officers
  • Customer relationship and community engagement teams
  • Anyone looking to strengthen their online presence and marketing skills

+ TRAINING METHODOLOGY
  • Expert-led sessions with dynamic visual aids 
  • Comprehensive course manual to support practical application and reinforcement 
  • Interactive discussions addressing participants’ real-world projects and challenges 
  • Insightful case studies and proven best practices to enhance learning

+ LEARNING OBJECTIVES

By the end of this course, participants should be able to:

  • Understand the role of social media in digital marketing strategies
  • Identify and select the right platforms for their target audience
  • Develop engaging content strategies tailored for each platform
  • Implement advertising and promotional campaigns using paid and organic methods
  • Use analytics tools to measure campaign success and improve ROI
  • Manage social media crises and protect brand reputation

+ COURSE OUTLINE

DAY 1

Foundations of Social Media Marketing

  • Pre-test
  • Evolution and impact of social media in marketing
  • Overview of major platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube)
  • Defining goals and KPIs for social media campaigns
  • Understanding your audience: segmentation and persona building
  • Social media trends and consumer behavior

 

DAY 2

Content Creation and Engagement Strategies

  • Principles of high-performing content (text, visuals, video, live streaming)
  • Content calendars and scheduling tools
  • Storytelling techniques and visual branding
  • Using hashtags, challenges, and viral elements
  • Community management and fostering engagement

 

DAY 3

Social Media Advertising and Promotions

  • Introduction to paid media vs. organic reach
  • Facebook & Instagram Ads: objectives, targeting, and budgeting
  • LinkedIn Ads and B2B targeting
  • TikTok Ads and influencer partnerships
  • Campaign setup, A/B testing, and performance optimization

 

DAY 4

Analytics, Metrics, and Optimization

  • Social media analytics tools (Meta Insights, LinkedIn Analytics, etc.)
  • Key metrics: reach, impressions, engagement rate, CTR, conversions
  • Using Google Analytics with social media campaigns
  • Monitoring tools and dashboards (e.g., Hootsuite, Sprout Social)
  • Interpreting data to refine strategies

 

DAY 5

Strategy Development, Crisis Management, and Case Studies

  • Building a social media marketing strategy
  • Social listening and sentiment analysis
  • Handling negative feedback and managing PR crises
  • Case studies of successful campaigns across industries
  • Final project: Presenting a social media strategy plan
  • Post-test

 


Course Code

SM-114

Start date

2026-09-14

End date

2026-09-18

Duration

5 days

Fees

$ 4500

Category

Sales and Marketing

City

Amsterdam, Netherlands

Language

English

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